John Battelle recently said, ‘Marketing is now like moving quicksilver. The marketer is the publisher and visa versa; the consumer is now both… that we should rethink, ‘our brand in the market’ as, ‘our conversation with the market.’
I’d like to chirp a complimentary point about synergy with product (otherwise it’s all about the sell and very little about substance). As I see it marketing, branding and product are now *more* than joined at the hip. They’re our own holy trinity of business.
All three are separate but suddenly they’re one and the same. They’re more than interlinked – they are each other. If marketing was a message or a story about a product/service, it has now become the book itself.
Simple example: the iPod was an instant phenomenon because of the product and how it made people feel, not because of its raw above-the-line marketing efforts. Great products and services are a conversation starter for me, how about you?