I have to confess admiration for what the copywriters did for Dixons, alongside a confession that the whole campaign apparently seems to have passed me by at the time!

Brilliantly written on so many levels (Am I paying those extra pounds just so the Salesman can wear that stuff?), I get the feeling it reflects far more of what actually goes on than anyone might care to admit. I’d be fascinated to see what the footfall is of people out for a bargain, but with the intention of coming home empty-handed so that they can order it online. When you can save a bundle on clothes shopping online, it make sense to try before you DON’T buy (convenient access to stockists permitting)….