Comments on: Move the numbers http://digitallyminded.co.uk/2010/05/28/move-the-numbers/ Thu, 20 Oct 2011 20:30:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Markytee http://digitallyminded.co.uk/2010/05/28/move-the-numbers/comment-page-1/#comment-8804 Markytee Mon, 14 Jun 2010 14:44:11 +0000 http://digitallyminded.co.uk/?p=1342#comment-8804 As someone who lives and breathes numbers, what concerns me about those who manage by the numbers is the failure of many to appreciate decent cause and effect; they assume that added weight on one side of the scales won't affect the other. Tweaking a number here, or a margin there may affect things for a time next week, but so many businesses are too far away from appreciating that it can take a cultural shift in brand or behaviour to REALLY make the numbers dance. As someone who lives and breathes numbers, what concerns me about those who manage by the numbers is the failure of many to appreciate decent cause and effect; they assume that added weight on one side of the scales won’t affect the other.

Tweaking a number here, or a margin there may affect things for a time next week, but so many businesses are too far away from appreciating that it can take a cultural shift in brand or behaviour to REALLY make the numbers dance.

]]>