Button boredom

‘Follow us’ and ‘Stay Connected’ buttons are now as commonplace on websites as the word ‘like’ is ever-present in a teenager’s vocabulary.

I’m seeing it in the most unlikely of businesses this year. This photo was taken at a country park. Do you really want to follow and interact with the tweets of a park (it certainly isn’t Disney)? How about the Trainline? Or Firefox?

Yes, Facebook is hooked into 8% of the world’s population (26 million in the UK) but when such buttons become ubiquitous clichés, what will you do to stand out?

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