As seen on email

Marks & Spencer sent me an email this week announcing their new TV advert that was about to launch. I barely watch TV ads so this would surely have passed me by but did they really need to tell me?

Well, I’m an existing customer so this wasn’t about acquisition but it may inspire repeat business as they bang the “as seen on TV” drum. I don’t particularly care what the ad shows but it’ll be the ultimate video content for many consumers as they like the clothes on characters and try to emulate that.

Pepsi created great interest when they first advertised their new advert was coming. Not sure this is quite as innovative, or interesting, but it is duplicating your message across all platforms and that’s to be commended.

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