Profile

By day, Nick Fluck is a director of Tredz, a bicycle retailer with a strong web presence. By night, Nick can be found moonlighting on Digitally Minded, waxing un-lyrically about marketing, business, new media, technology and innovation. This semi-personal, part-professional blog is a collection of Nick’s weekly(ish) ramblings as the wannabe business partner/love child of Seth Godin.

Perhaps a little deeper:
I maintain that anyone who owns a website is part of the ‘new media’. That can put you and I on an equal footing with The Financial Times, MTV and the BBC – all for a few clicks and, too often, little real cost. However, this means a greater responsibly as people pay via their greatest asset: attention.

I believe the internet has a great deal more potential to fulfill and I’d like to be fully aware of it as it grows into a bigger force and realises more of that potential. Digitally Minded is my take on some of it.

Ts, Cs and legal yadda yadda:
Digitally Minded operates a smoke-if-you-must policy on these premises. Posts may contain nuts but any subliminal messages encouraging organised crime, fraud or euthanasia are strictly coincidental. Nothing written/sketched/shown here reflects the opinions, policies or practices of my company or its employees therein (or out). Further spineless cop-outs are quite likely. (Strobe lighting’s out, right?)

Contact
Should you ever need an extra (plus one) for weddings, birthdays or Bar Mitzvahs I’m available at:

nickfluck at gmail dot com