From the category archives:

Business communication

Are you a Facebook narcissist?

October 13, 2008

Does social networking demand you be an extrovert? Maybe, maybe not. But a Facebook account makes you a narcissist. I read it on the Beeb so it must be true. Unless your name is Elmo Keep – she’s not allowed to be.

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Lance Armstrong avoids paying tax

September 29, 2008

“Advertising is a tax for having an unremarkable product” said Robert Stephens, Founder and ‘Chief Inspector’ of the Geek Squad. (Gordon Ramsay said the same in his brilliant and inspirational book, Playing with Fire.) Well, Lance Armstrong could also shout the infamous ‘Advertising is dead, long live PR.’ After much will he, wont he, the [...]

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Microsoft go cool?

September 17, 2008

They’re valued in the ballpark of $233 billion (£117 billion). Annual sales of $60 million have grown around 18% for the last six years. Their operating software runs on 90% of the world’s computers. Internet Explorer (their own browser) is employed by three-quarters of Internet users. There are over 1 billion Windows Live ID authentifications [...]

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August the advertising month

September 2, 2008

Is it me, or did an inordinate amount of the tech news from both sides of the pond seem to be about advertising last month? Not really surprising considering online is about the only area of advertising that’s going to grow this year. Here’s what I think are the more notable ones: – The ever-innovative [...]

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Dos and don’ts of Email newsletters

August 22, 2008

The variable cost of emailing is so small, they’re practically free. So if you’ve got the type of boss who throws pennies around like manhole covers he’s going to love them. ‘I want you to send emails, lots of them. Then send some more. Blitz ‘em, flood the damn database.’ A bit extreme but you [...]

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How to rebuke a national treasure

August 19, 2008

Since the Yahoo! and Microsoft will-they, wont-they saga I’ve taken a closer interest in uber-investor, Carl Icahn. That most capitalist of papers, The Wall Street Journal, recently wrote a very non-flattering piece about him. Mr Icahn has blogged his thoughts on the article, tearing the journalist’s (though I doubt he thinks she’s worthy of the [...]

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EVERYONE is a marketer

August 16, 2008

Every person in your organisation who has contact – direct or otherwise – with your customers is a marketer. Fact. The guy who served me popcorn in the cinema on the weekend is a marketer. He could’ve asked cheerily ‘What movie are you guys heading to?’ but he didn’t. Instead he decided to make his [...]

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Selling is a negative affair

August 6, 2008

Selling is as often as much about the lack of negatives as it is about the number of positives beholden to your features and benefits. That restaurant you ate in last month may have had clean cutlery and smartly dressed staff but you didn’t think better of them for it, did you? That’s because you [...]

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Presentation pay dirt

August 1, 2008

Got a presentation coming up? This is where the bar is for attention and this is where the bar is for Powerpoint and Keynote. There’s a little bit of help for you here. And finally, as a priest once told me of his sermons: be sharp; be brief; be gone.

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Why blog? Reason #1

July 26, 2008

A website’s goal is all about the end user: buy this, download that, sign up here, register there, watch this, read that… That goal needs two separate but overlapping strategies for human and robotic eyes. A blog certainly takes care of the former (and if used shrewdly can assist the latter). On the human side, [...]

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