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Commerce is killing the inbox

Smith-Harmon has released a study of American retail email trends for last year. Unsurprisingly, 2009 saw record volumes distributed. It states that the 100 largest retailers sent an average of 132 promotional emails to each of their subscribers. That’s an average of 11 emails a month and 2.5 per week, per subscriber (peaking at 15.4 […]

Packaging sell out

The cigarette brand Windsor Blue is modernising their packaging. They’re “now the number one choice for above king size length adult smokers downtrading into the economy priced cigarette sector. The new pack design will build on this success,” says Rachel Smith, brand manager. Compare this to the comments Seth had for Madecasse chocolate and their […]

Email PR

Yet another naval-gazing award ceremony took place last week where BSkyB were claimed Britain’s Most Admired Company from Management Today. Clearly, MT’s judges didn’t base the trophy on Sky’s email campaigns. If they had, MT wouldn’t discover personal, relevant and timed messages – their emails are more like blanket mini-billboards. Every week or so Sky […]

Dixons goes nuclear in ad war

Plenty has been said about Dixons’ comparison ads lately. They’re a blatant come-on aimed squarely at John Lewis, Harrods and Selfridges. They invite consumers to research with their competitors and then convert to Dixons for stronger pricing. This is primarily a drive for Dixons’ website, with their retail sites only operating at airports. The strapline […]

The holy trinity of business

John Battelle recently said, ‘Marketing is now like moving quicksilver. The marketer is the publisher and visa versa; the consumer is now both… that we should rethink, ‘our brand in the market’ as, ‘our conversation with the market.’ I’d like to chirp a complimentary point about synergy with product (otherwise it’s all about the sell […]

Audi applies Technik

Audi is on the change. Silas Amos over at JKR Design blog praises their logo touch up and I agree. They’ve applied some Photoshop botox to rejuvenate their concentric circles and the font choice has been modernised. Not particularly noticable now but, when viewed on a timeline, the amendments/path of change becomes significant. Check out […]

Eat my lunch

All businesses want to control their own destiny. Surely, it’s natural. The old-fashioned classic is to cut out the middleman and access the wallet yourself. After all, why go to the trouble of producing a wonderful product, only to pray fickle retailers buy into it and run the gauntlet of the supply chain? It’s sorely […]

Tweeting frustration

Just read Tom Asacker’s post on frustration and I needed to rebroadcast: Marketers, we need you now, more than ever, to be the voice of value creation for the benefit of your organizations and other brand constituents (customers, suppliers, communities, et al). So please don’t let the frustration, and persistence, of the Social Web ecosystem […]

The ascending of Adam & Eve

Adam & Eve are on the up. Not only did they win the John Lewis account earlier this year, but the ‘young communications company’ has also secured the enviable task of creatives at Williams F1. What an exciting and innovative client Williams F1 will be. Still, you can’t help but wonder what their view of […]

The jingle’s alive and well

I’m driving on the weekend with my three-year-old in the back of the car. “Where [are] we going, daddy?” I reply with, “B and Q.” From behind me comes the cutest singing voice, “You can do it when you B and Q it.” I was flabbergasted. The only TV she watches in any quantity is […]

Pirate’s ship finds tail wind

Ignoring the small matter of legal and moral issues for a moment and putting a marketing hat on, you have to say that The Pirate Bay are riding on the crest of a PR wave. The news yesterday that the owners of this gateway to free content now face jail and bankruptcy has taken their […]

Ramsay screams success

A business is an organic entity. Most stakeholders would wish their company to ‘grow’ but it can be ‘starved’ of orders, ‘bleed’ cash and ‘haemorrhage’ profits. Yet the biggest indicator of its living matter is the fact that people make a company (well, certainly the vast majority). The attitude of staff is the telling piece […]

Here comes Seth

Seth Godin is giving his only UK talk on Tuesday. Yep, yours truly has booked a day off and got a ticket to the Big Smoke to see my man Seth. He’s not a ground-breaking intellectual – academia would never cite him like they do Philip Kotler et al (and we wouldn’t read him either). […]

Viral marketing double act

Viral campaigns are an enigma. Word of mouth is, by definition, viral, but marketers want much more bang for their brand communicating buck. How can you spread your ‘message’ by engaging users (and potential clients) exponentially without devaluing your brand or using slapstick comedy? Few marketers can claim to have pulled this business magic trick […]

At Sir Alan’s behest

Here’s your Apprentice moment: If you had a fruit stall in a town centre market, and assuming your stock had a one day shelf life, toward the close of business, would you: a) behave exactly as you did at 8am and bin all left over product each day; b) slash prices hours before closing to […]

Detroit scores another own goal

If you and your peers needed $25 billion from the government because your misguided business is going belly up, how would you travel from Detroit to Washington? By private jet of course. Separately. After all, you’re too powerful to share. One congressman asked if they couldn’t have downgraded to first class? Tom Peters rants about […]

Your corporate iPhone

Apple’s frustrations have been well documented over the summer: the MobileMe fiasco, the debacle over the iPhone launch/sign up, patches for freezing MacBook Airs and several other dents in the pristine name of all things Jobs. But they really do come up with some gems. Charlie Anzman points us to Apple’s Corporate Gifting and Rewards […]

Chartered Marketing’s oxymoron

I recently attended the Chartered Institute of Marketing event, ‘Communication for profitable customer relationships.’ I wasn’t going to post about it, but the best speaker of the day (Dr Neil Hair) blogged about it and I wanted to join him. The day’s speakers were good, although Prof. Ballantyne from New Zealand was probably too academic […]