From the category archives:

New media

Facebook faux pas

July 8, 2009

The Times is reporting on a modern classic. The Facebook faux pas is a recent phenomenon witnessed too closely by the head of MI6 as he was outed by his wife on her Facebook wall. From the piece: …entries by his [Sir John Sawers'] wife Shelley on the social networking site have exposed potentially compromising [...]

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Finding a CEO for polar opposites

April 24, 2009

Two huge media companies are looking for new top dogs this week. MySpace chief executive and co-founder, Chris DeWolfe is on his way, along with ITV’s Executive Chairman, Michael Grade. What’s remarkable is that the same candidate could be ideal for both positions, yet the view from both chairs couldn’t be more polarised. MySpace is [...]

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Guardian trumps NY Times’ opening salvo

March 21, 2009

The New York Times blinked first and opened its 2.8 million articles allowing users to build things with its content via API. But the Guardian has suddenly become the pie-piper of the newspaper business by opening up its data more fully. The Guardian trumps NYT by allowing for-profit use of the data (opposed to NYT’s [...]

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Here comes Seth

February 15, 2009

Seth Godin is giving his only UK talk on Tuesday. Yep, yours truly has booked a day off and got a ticket to the Big Smoke to see my man Seth. He’s not a ground-breaking intellectual – academia would never cite him like they do Philip Kotler et al (and we wouldn’t read him either). [...]

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Viral marketing double act

February 14, 2009

Viral campaigns are an enigma. Word of mouth is, by definition, viral, but marketers want much more bang for their brand communicating buck. How can you spread your ‘message’ by engaging users (and potential clients) exponentially without devaluing your brand or using slapstick comedy? Few marketers can claim to have pulled this business magic trick [...]

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Is Twitter like snow to UK business?

February 5, 2009

Twitter, much revered as THE social media application by those heavily engrossed within, also finds itself slammed as a catastrophic misspend of one’s precious time by those on the sidelines (if they’ve heard of it at all). It’s all very Yin and Yang. I got to thinking there’s a simile to be drawn with the [...]

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Machinima goes mainstream

January 10, 2009

Crossing machine and cinema gives you machinima. It’s a geek’s bedroom hobby that’s breaking into Hollywood. Companies like Rooster Teeth show game content and skew it to a story rather than playing the game itself. Halo and World of Warcraft are classic petri dishes for this art. Well, things look to be going all Sky [...]

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Will you battle to read ‘em?

December 20, 2008

Newspapers are in their twilight years. With every print run, they step closer to oblivion. Of course, you’re smart and you know full well that they exist for advertisers, not news, and there lies the rub: ad revenues are dwindling at an alarming rate. Oh, but what to do with that high brand equity and [...]

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