August 16, 2008
Every person in your organisation who has contact – direct or otherwise – with your customers is a marketer. Fact. The guy who served me popcorn in the cinema on the weekend is a marketer. He could’ve asked cheerily ‘What movie are you guys heading to?’ but he didn’t. Instead he decided to make his [...]
Read the full article →
July 23, 2008
‘Mr Gekko, I’m there for you 110%,’ said the resolute Bud Fox. How many times has a colleague, supplier or partner said that to you? I heard Lewis Hamilton utter something similar at a recent Grand Prix weekend. They’re all lying. A Buddhist monk devotes himself 100% to worship. He gave up all personal freedoms [...]
Read the full article →
