Bing, Microsoft’s search engine, is now a year old and it’s been a good one.

They’ve clawed 12.7% of the enormous search market, which is no small feat. And they’ve got what political campaigners crave: momentum. Bing will be powering Yahoo search from this autumn and Yahoo’s got 18.9% of the market. Granted, it’s early days and Google is still undoubtedly the goliath, but there’s plenty of reason to break out the cake.

But what about Twitter? According to its co-founder Biz Stone, Twitter isn’t a social network, “We’re much more like an information network or a source of news.” He’s not kidding as they’re clocking 24 billion search queries a month! Test it yourself here. Look for your company name, your brands, your services, your competitors, your customers – it’s illuminating.

Fast Company have the search big hitters lining up like this:

Google 88 billion searches per mth
Twitter 24 billion searches per mth
Yahoo 9.4 billion searches per mth
Bing 4.1 billion searches per mth

Photo credit: Search Engine Land

Steve Jobs said, “This is really hot,” when he unveiled the iPhone 4 at his Worldwide Developers Conference last month. He wasn’t joking.

It took Apple 72 days to sell a million of their original iPhone when it launched in 2007. Last year, the iPhone 3GS sold a million units in three days, a benchmark it took the iPad took 28 days to achieve. But all these look positively lethargic compared to the iPhone 4 and Apple’s most successful launch in its history: they’ve sold over 1.7 million phones in just three days since its release on June 24.

Estimates for Q3 claim sales of 10.2 million units, rising to 12.2 million for Q4.

The really interesting thing is that 77% of those early sales were to existing iPhone owners. Over three-quarters of sales are to folks who are upgrading! That’s the very definition of a want, not a need.

As Seth Godin might say, seek out committed customers and harvest a tribe by finding/making products for them. Inspire and reship.

Steve Jobs is the ultimate tribe leader. Love him or loath him, make no mistake you’re watching the Pied Piper of tech, folks.

Image from Wired magazine.

Old news: technology and consumerism are intertwined. Simple example, the cheque book and then the debit card were tech replacements for cash.

Today’s smart phones and the rush of tablets we’re about to see really are changing the landscape now, not just tomorrow. Watch Scoble interview the head of eBay mobile, Steve Yankovich to see how serious one of the globe’s largest retailers is about mobile.

They’re serious about augmented reality; serious about decoupling from the desktop PC; and serious about going truely global. It’s 25 minutes long but hang in there, the second half is more ‘business’ than the first.

How many Microsoft Office users really exhaust the package, employing it as its designers dreamt they would? Not very many.

How many stretch the package to more than even 25% of its functional capacity? I’d be very surprised if it’s more than one in twenty.

It’s probably about the same ratio as 4×4 owners who’ve actually taken their off-roaders off road and Porsche owners who double-declutch – very slim indeed.

Let’s imagine you’re a newly launched SME with a small office needing to equip four computers. With Office 2007 Small Business costing around £350 for the standard version, you’re down £1,400 before any other costs, like the hardware itself and networking etc. You want to be honourable (and safe) with the licence keys but struggle with the expense.

Well, Google docs is the MX5 (to continue the car metaphor) of the office world: smaller, lighter, more nimble and less bloated on superfluous features. GD is the retractable pencil, not the NASA ballpoint pen – frugal function, not fancy fluff. Until now, I wouldn’t have said GD was an Office killer but the latest feature upgrades this week have me thinking this is a genuine alternative. And the collaboration features are a real boon (work from home and share a file with someone at the office live). Check it out:

BTW: it’s official, Google now counts site speed as a ranking factor.

I have been using more and more of Bing lately because: a) Microsoft c0-sponsor Jason Calacanis’s TWiST show (gotta thank the sponsors, right?) and, B) they’re doing some great, underrated stuff.

Check out this video from TED presented by Blaise Aguera. I know it’s about maps not search but it’s a good barometer of how bleeding edge Microsoft are lately and how they want to stick it to Google.

Take a look at Bing and leave the G thing alone for a week. It’s truly invigorating.

Some links worthy of a click or two:
http://www.bing.com/twitter (a beta look at Twitter integration that’s surely just around the corner)
http://bing.com/maps/explore (the maps link)
http://silverlight.net/getstarted/silverlight-4-beta/#tools (also needed to get maps working

Akamai’s ‘State of the Internet report’ shows the average UK broadband speed is 3.5 Mbps and just one in 12 surfers are achieving 5 Mbps and above. At present, South Koreans can get speeds of up to 100 Mbps and Soth Korea plans on raising the bar further with a tenfold increase in their ultra broadband to 1 Gbps by 2012 (200 times faster than our ‘fast’ 5 Mbps).

Whitehall’s shoot-for-the-stars plan? Well, their Universal Service Commitment wants every postcode in the UK to get a bare minimum of 2Mbps by 2012 (yep, just 2Mbps). In order to install this they’re talking about a 50p per month tax on landlines (cumulatively that’s around £1billion).

£6 a year to get a fibre optic line everywhere probably sounds like a reasonable deal. But the naysayers point out that the poorest – and least likely to take advantage of it – will be funding the speed and convenience for the wealthier.

It could be argued that if broadband is so important for the future of the UK’s infrastructure then our Government should step up and make funding available. But let’s be honest, as our economy’s gone to hell in a hand-basket, the IT slush fund disappeared into RBS long ago. No, those who want to use the infrastructure to become more successful need to take care of things themselves – nobody is coming to help (at least not any help worth having).

That’s where I think they’re looking to the wrong group to fund this. There’d be more traction and less voter pushback for a Business Broadband project (that’s my new label for uber-broadband).

UK business should be canvassed to put its hand in its pocket. Granted, now isn’t the best time to ask businesses for a handout, but when is?

Many large businesses operate on leased lines (such as banks) and don’t suffer the same bottleneck problem of demand we do but they too would benefit from faster coverage and the chance of increasing customer interaction.

This is an investment in their future, not a cost. As such, perhaps we could be allowed some accountancy leeway where we could do some fixed asset right down.

Contributing to it could be thought of like a church collection: the plate goes past everyone but only those who wish to partake do so. That said, we’d need the stern, furrowed brow of a priest-like character to make sure we all give fairly and not shirk out of our cumulative responsibility.

That’s where I see some A-list business folk coming in (think Alan Leighton, Alan Sugar, Deborah Meaden etc). These ‘celebs’ could form a steering committee. Their real value would be in persuading CEOs and proprietors to part with cash; they’d push the hard sell by demonstrating an understanding of their difficulties and a vision of the future.

Branches of request:
Peer levy – perhaps by business category e.g. shop keepers donate £500p.a. Perhaps by staff number (e.g. £75 per employee) or by turnover (e.g. £200 per £100k t/over).

Profits – pressure should be levied at those who stand to gain the most. That’s Internet service providers, search engines, telecoms companies and larger multichannel retailers for a start. Get the telecoms guys to dig as deep for this as they did for their 3G licences. Google donated $2 million towards the upkeep of Wikipedia this month because the strength of one affects the other.

Individual – the pot would also take private contributions. If Robbie Williams wants to throw in £100k to get a better Spotify connection it’s ready and willing to accept.

Google launched the Fibre for Communities program this year in the states. Essentially they want to pair up with providers and show the world that super fast broadband can get to the masses. The difference with a partner like Google is they’ll do so much of the heavy lifting. Personally, I’d take my Universal Service Commitment to the shredder and have Mr Mandelson on a plane to California (with his new pot of business money), persuading the Google team that the UK should be the first outside the USA to benefit from their new insight.

Have I got it all wrong here? If not, what would you and your organisation be willing to give over the next three years (if anything)?

Pixies, the Tooth Fairy and Big Foot have got nothing on Apple’s word of mouth phenomenon. The iPad was finally revealed today and brought the myth to a glorious Steve Jobs crescendo.

Under-spec’d, over-priced, underwhelming? Whatever. This thing is a glimpse of the future and it’s exciting – for some.

It’s certainly another nail in the coffin of traditional newspaper business. Take The Guardian for example: sales of 350,000 daily printed broadsheets need to pay for the 30 million visitors to their website (plus online ads, granted).

The iPad is another bullet the industry must’ve hoped to dodge. With ubiquitous use of smart phones, eReaders and tablets just around the corner, the physical paper is in the ICU. Long live the tree.

Wednesday was also the 100th anniversary of the death of Thomas Crapper, the man who revolutionised the flushing lavatory. Timely metaphor anyone?

On the right -
Prevent search engines from indexing news content and have readers pay through a variety of subscriptions to recoup lost earnings from physical news sales. People have no right to free journalism and aggregator sites (especially Google News) are to news, what Pirate Bay is to music.

On the left –
If you build it they will come. The internet is an unparalleled open space where the common good is freedom of information without class divides. If providers open their content equally the market will ensure the winners are the cream of crop. Revenue will be made through increased attention and trust.

Further right against ‘Don’t be evil’ -
Stop the Google vampire by embracing its largest competitor instead – Microsoft’s Bing.

If Bing courted enough content providers to bed exclusively with them (by paying, say, the world’s top 50 newspapers and top 1,000 magazines) that would be a huge boon. Would it be enough to grab 10 or 15 percent of market share?

Of course it’s all about money for Murdoch, not attention and that’s where he and the digerati are looking at same issue from different ends.

Piano maker Kemble & Co is closing after nearly 100 years producing over 350,000 pianos. They were the UK’s last large scale piano manufacturer.

It’s a reflection of yesteryear when a piano was a central asset in the home. Mum and dad would teach their kids the odd tune in the hope of lighting their musical spark. Much more likely now to see a Playstation and laptop alongside the Sky box. Even if it were still fashionable, I doubt many modern living rooms are large enough to house a piano. I’m sure Kemble is a wonderful manufacturer but they belong to a sunshine industry that is clearly setting.

Another sign of the times is the UK release of Amazon’s e-reader, the Kindle. If I were a newspaper boss I’d be doing everything in my power to have my subscription service available to e-readers and smart phones. If I want eyeballs, I need to be where they are.

So why on earth are only four titles available via Amazon? The Evening Standard and Metro are free in London, but not so here. Hello! Amazon’s profits were up 68% in Q3 with the Kindle now their largest selling item by value and by volume (that’s staggering!). The music industry was far too slow to realise digital was a game changer, you’ve got to ask will the publishing and newspaper guys have learnt their lesson?

I can’t help but think of the Royal Mail strikes in the same (dimming) light. With the CWU seemingly taking glee at delaying some 50 to 60 million items, surely they’re speeding up their own inevitable death march.

Right or wrong as the union’s position may be, letters are in the same ‘sunshine industry’ as pianos and newspapers. No picket line will change that.

Google are the hottest company on the planet and they have well and truly won the war on search. That aint news to you. Fighting them directly is a bit like voting Labour in the next general election – a waste of energy.

You can’t be more of a lion than the lion himself, so throw in the towel. Move on. Fight another battle. Use new rules or change the game (even slightly). Semantic search is the future battleground where the engine understands more of your searching needs and the data it’s mined.

To the untrained eye this looks like the same ball game but it’s a much cleaner slate. Rather like Formula 1 this year where the cars appear the same as previous models but they’re inherently different. The new rules in both fields promise some new victors.

What’s so new about this semantic search?

Data has moved on exponentially since Google’s inception in 1997 (or so). Blogs, microblogs (e.g. Twitter) other social networking sites and book marking services stream and highlight more information than anyone could’ve honestly anticipated in the 90s.

Harnessing this data torrent allows for real time search results. If you’d searched for “Iran election” in June you probably wanted the latest news and insight on the troubles, not a standard bit of Foreign Office research.

Context is also increasingly important. Typing “Jaguar in London” could produce zoo or a car dealership results. Intelligence is needed to distinguish which you needed (known as disambiguation).

Making sense of search based on context and fresh data is the Holy Grail (closely followed by monetising it). Semantic search is craving to do just that.

Who’s playing in the hit-Google-from-another-angle game?

Bing (from Microsoft)
Mahalo (50% original content, 25% search and 25% knowledge exchange)
Aadvark (Vark.com asks your network for answers)
OneRiot (a real time socially-relevant engine)
Kosmix (a web guide with a dashboard)
Hakia (tabs results: web results, credible sites, images and new)
WolframAlpha (type a question, get an answer)
Twine (a bookmarking site on steriods)

Some are more semantic than others but that’s just eight players who are all in their relative infancy. With Yahoo’s open API code, Boss, anyone has access to a huge engine and can adapt from the basic Yahoo chassis. Google may have called game over on search 1.0 but there’s a whole new future out there…

UPDATE: since drafting this in early August, Google have announced a “fundamentally big change” via their Caffeine update.

Clearly, this threatens to put Bing et al back into their corner while Google blazes ahead with market share aplenty and more advertising than MadMen could dream of. We all know that’s not guaranteed though.