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	<title>DigitallyMinded - Exploring Business, Marketing &#38; that Internet thing</title>
	<link>http://digitallyminded.co.uk</link>
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		<title>Own the work</title>
		<description><![CDATA[The first email I read in the day is Chris Brogan’s and it’s usually before breakfast. He’s very revealing in a business sense and within that honesty you&#8217;ll often find gems of practical advice. His advice can be a little left field as he expounds about far more than just marketing per se by getting [...]]]></description>
		<link>http://digitallyminded.co.uk/2012/01/17/own-the-work/</link>
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		<title>Rupert Murdoch on Twitter, but why?</title>
		<description><![CDATA[The biggest news in tech this week is that Yahoo! finally appointed a replacement for their known-to-swear-a-lot and former top-dog, Carol Bartz. They’ve appointed little-known Scott Thompson from PayPal. But the much more fun/entertaining/frightening tech news is Rupert Murdoch joined Twitter. Really joined. No spoof account (that was his wife’s). No digital sidekick thumbing his [...]]]></description>
		<link>http://digitallyminded.co.uk/2012/01/04/rupert-murdoch-on-twitter-but-why/</link>
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		<title>Amazon mines for more gold</title>
		<description><![CDATA[Amazon in America is offering $5 off a purchase if the user orders via their mobile app. As of Saturday, if you go to Macy’s or Toys R Us and physically scan an item’s barcode with the Amazon App, Amazon will give you up to $5 off that item if you add it to your [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/12/07/amazon-mines-for-more-gold/</link>
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		<title>Leadership troubles</title>
		<description><![CDATA[I came across an old post by Fred Wilson (via Ben Parr) who was saying that a CEO had three roles: 1) sets the overall vision and strategy of the company and communicates it to all stakeholders; 2) recruits, hires, and retains the very best talent for the company; 3) makes sure there is always [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/11/16/leadership-troubles/</link>
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		<title>Is the web becoming a funnel?</title>
		<description><![CDATA[The modern business model from Silicon Valley is build. Don’t just make a computer, make digital products (as Steve Jobs said by launching a music player, then a music store, then a phone). Build and build again is what the dominant players are showing us to be the winning formula. Google was just a search [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/11/06/is-the-web-becoming-a-funnel/</link>
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		<title>Agenda setting</title>
		<description><![CDATA[Seth wrote recently about ceding one&#8217;s responsibility via other people’s agendas. He said ‘Setting an agenda is often as important as checking the boxes,’ and I completely agree. Setting an agenda for a meeting gives you the initial power. Obviously, it allows you to frame the context of the discussions. You might not win every [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/10/30/agenda-setting/</link>
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		<title>It’s not okay</title>
		<description><![CDATA[When staff, especially service staff, say that customers where okay, it’s often not the case. “But they didn’t stay, they didn’t buy, they didn’t engage,” you reply. Disgruntled, dissatisfied, unhappy customers don’t scream and shout or spill blood. They leave. Simple as that. They might moan to their partner in the car or once the [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/10/20/it%e2%80%99s-not-okay/</link>
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		<title>A fitting tribute</title>
		<description><![CDATA[It’s easy to gush more wonderful adulation to Steve Jobs, but there’s a far better tribute to be made: start something. A friend said tonight that it’d been a moving day. But he was also inspired when he thought of Jobs and the founding of Apple and Pixar. So inspired in fact that he registered [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/10/06/a-fitting-tribute/</link>
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		<title>Kindle thoughts</title>
		<description><![CDATA[Amazon has shown itself as the first true competitor to Apple in the tablet war. The launch of the Kindle Fire this week is an audacious move to out-price the iPad with a dumbed-down system costing just $199. Tablets are a future cornerstone for the world’s data consumption. As ever, Jobs lifted the curtain on [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/09/29/kindle-thoughts/</link>
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		<title>As seen on email</title>
		<description><![CDATA[Marks &#38; Spencer sent me an email this week announcing their new TV advert that was about to launch. I barely watch TV ads so this would surely have passed me by but did they really need to tell me? Well, I’m an existing customer so this wasn’t about acquisition but it may inspire repeat [...]]]></description>
		<link>http://digitallyminded.co.uk/2011/09/04/as-seen-on-email/</link>
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