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	<title>DigitallyMinded - Exploring Business, Marketing &#38; that Internet thing</title>
	<link>http://digitallyminded.co.uk</link>
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		<title>Cooking a great culture</title>
		<description><![CDATA[Read a great article over on Inc. about Nick Sarillo and his pizza restaurants.
It tells about his unorthodox hiring process, about his talent development and his $200k consultant’s bill. But essentially, it’s about his business’s culture.
Culture is surely one of the most intangible aspects of business and as such can be the most frustrating. The [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/03/07/cooking-a-great-culture/</link>
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		<title>Business should buy nation’s broadband</title>
		<description><![CDATA[Akamai’s &#8216;State of the Internet report&#8217; shows the average UK broadband speed is 3.5 Mbps and just one in 12 surfers are achieving 5 Mbps and above. At present, South Koreans can get speeds of up to 100 Mbps and Korea plans on raising the bar further with a tenfold increase in their ultra broadband [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/02/28/business-should-buy-nation%e2%80%99s-broadband/</link>
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		<title>New news</title>
		<description><![CDATA[You know all too well that traditional journalism has changed. We’ve read the Huffington Post and heard about the Google-Murdoch punch up. The journo genie has left the bottle.
So when change has taken place in your industry and the future indicates far more, what are you expected to do? Unsurprisingly Gary Vaynerchuk advocates jumping the [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/02/22/new-news/</link>
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		<title>Packaging sell out</title>
		<description><![CDATA[The cigarette brand Windsor Blue is modernising their packaging. They’re “now the number one choice for above king size length adult smokers downtrading into the economy priced cigarette sector. The new pack design will build on this success,&#8221; says Rachel Smith, brand manager.
Compare this to the comments Seth had for Madecasse chocolate and their packaging [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/02/15/packaging-sell-out/</link>
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		<title>Brands help sell brands</title>
		<description><![CDATA[If a salesman turns up for a meeting in new Porsche 911, he’d better be flogging footy players, not underwear or umbrellas to BHS.
Most salespeople understand the principles of the game: set a tone that’s both professional and in line with your brand and product offering.
That’s why I’m amazed at business people who rock up [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/02/10/brands-help-sell-brands/</link>
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		<title>Steptoe returns in social media</title>
		<description><![CDATA[You’re having a conversation with a company Big Wig, perhaps an interview, and she asks, “What do you think of this social media phenomenon?”
Well, imagine it’s the 1960s. Horses pull milk floats, colour TV is just around the corner for most households, shillings are in your pocket and the Bay of Pigs has petrified the [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/02/03/steptoe-returns-in-social-media/</link>
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		<title>Pixies and iPads</title>
		<description><![CDATA[Pixies, the Tooth Fairy and Big Foot have got nothing on Apple’s word of mouth phenomenon. The iPad was finally revealed today and brought the myth to a glorious Steve Jobs crescendo.
Under-spec’d, over-priced, underwhelming? Whatever. This thing is a glimpse of the future and it&#8217;s exciting – for some.
It’s certainly another nail in the coffin [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/01/27/pixies-and-ipads/</link>
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		<title>Chocolate&#8217;s poacher or gamekeeper?</title>
		<description><![CDATA[Unless you’ve been on Mars this week, you’ll know all too well that Kraft have now purchased Cadbury.
Well, it now turns out that Goldman Sachs, Morgan Stanley and UBS, hired by Cadbury, are &#8211; thanks to the purchase &#8211; to be paid more than if they’d successfully defended the hostile takeover.
It’s easy to flow with [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/01/22/chocolates-poacher-or-gamekeeper/</link>
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		<title>John Lewis tops the charts</title>
		<description><![CDATA[Following their best Christmas to date, the very on-form John Lewis was recently voted Britain’s best shop by Verdict and its 6,000 shoppers. Let’s be honest, what’s not to like? The stores are upmarket but unpretentious. They’ve a quality product offering and peerless customer service.
John Lewis is different from normal retailers. They’re known as a [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/01/20/john-lewis-tops-the-charts/</link>
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		<title>People Like Us</title>
		<description><![CDATA[It’s pretty much a given that SMEs are more likely to be passionate about what they do than lumbering corporates answering to the City. Let’s be honest, most SMEs don’t tend to start a gardening business if they can’t stand the sight of grass.
Unfortunately, that passion can overrun into myopia where those in business only [...]]]></description>
		<link>http://digitallyminded.co.uk/2010/01/17/people-like-us/</link>
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