Start at the beginning

September 13, 2008

Collective wisdom has it that SMEs don’t plan. If they do it’s likely to be more back-of-the-napkin stuff; or perhaps it’s all kept in the grey matter. Even then it’s unlikely that the boss will actually have told anybody and ‘created a vision’. But large companies often don’t either. Some have large teams dedicated to [...]

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Free the Airwaves with WiFi 2.0

September 9, 2008

Think back to your old TV and of the static between TV channels. Well, three-quarters of those radio airwaves, or ‘white space’ spectrum, are completely unused. With the US switching off the analogue TV signal in Feb 2009 Google wants to blow open that wireless spectrum, effectively for a new and more powerful generation of [...]

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Browser battle is beefed up. BIG TIME

September 5, 2008

Michael Arrington says Google launching their Chrome web browser is yet further indication that our favourite search engine is going after Microsoft’s lunch. If Mr A is right (I wouldn’t ever bet against he with the knowledge) in predicting Google’s strategy then it’s more than ironic that Microsoft themselves had a similar browser project called [...]

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August the advertising month

September 2, 2008

Is it me, or did an inordinate amount of the tech news from both sides of the pond seem to be about advertising last month? Not really surprising considering online is about the only area of advertising that’s going to grow this year. Here’s what I think are the more notable ones: – The ever-innovative [...]

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Expect the unexpected

August 30, 2008

No Team GB Olympic organiser or coach could’ve really expected we’d finish fourth. Publicly, they refused to be drawn on targets and predictions (very wise) but privately they must’ve sat on the fence with quiet confidence and, no doubt, more than a modicum of fear. Yet, Team GB shattered all expectations and it’s praise indeed [...]

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GCSEs miss the point entirely?

August 25, 2008

The overall pass rate for this year’s GCSE results was an astounding 98.4%. Instead of celebrating this as faculty brilliance, we’re all berating it as a farce. New Labour’s (now very old) mantra of ‘education, education, education’ needs to be seen as reality, not political theory, and these figures apparently do just that. It’s very [...]

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Dos and don’ts of Email newsletters

August 22, 2008

The variable cost of emailing is so small, they’re practically free. So if you’ve got the type of boss who throws pennies around like manhole covers he’s going to love them. ‘I want you to send emails, lots of them. Then send some more. Blitz ‘em, flood the damn database.’ A bit extreme but you [...]

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How to rebuke a national treasure

August 19, 2008

Since the Yahoo! and Microsoft will-they, wont-they saga I’ve taken a closer interest in uber-investor, Carl Icahn. That most capitalist of papers, The Wall Street Journal, recently wrote a very non-flattering piece about him. Mr Icahn has blogged his thoughts on the article, tearing the journalist’s (though I doubt he thinks she’s worthy of the [...]

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EVERYONE is a marketer

August 16, 2008

Every person in your organisation who has contact – direct or otherwise – with your customers is a marketer. Fact. The guy who served me popcorn in the cinema on the weekend is a marketer. He could’ve asked cheerily ‘What movie are you guys heading to?’ but he didn’t. Instead he decided to make his [...]

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Yahoo! praying competitors grow?

August 12, 2008

We all know history shows us nothing lasts. The Roman Empire, the Warsaw Pact, the telegram, the Two Ronnies… whatever. You name it and time will show itself to have moved swiftly on. Google had another record month in June performing 7.1 billion searches, but I predict, with a prize-fighter’s confidence, that Google cannot remain [...]

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Don’t lift the bar, teleport it

August 9, 2008

F1 fans will know the popular mantra well-used across the sport, ‘If you’re not going forwards, you’re actually going backwards.’ It speaks volumes for everyone’s permanent devotion to improving through innovation (and invention of course). You see, over the course of a season teams will gain a handful of seconds per lap. Therefore, if you’re [...]

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Selling is a negative affair

August 6, 2008

Selling is as often as much about the lack of negatives as it is about the number of positives beholden to your features and benefits. That restaurant you ate in last month may have had clean cutlery and smartly dressed staff but you didn’t think better of them for it, did you? That’s because you [...]

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Presentation pay dirt

August 1, 2008

Got a presentation coming up? This is where the bar is for attention and this is where the bar is for Powerpoint and Keynote. There’s a little bit of help for you here. And finally, as a priest once told me of his sermons: be sharp; be brief; be gone.

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Why blog? Reason #1

July 26, 2008

A website’s goal is all about the end user: buy this, download that, sign up here, register there, watch this, read that… That goal needs two separate but overlapping strategies for human and robotic eyes. A blog certainly takes care of the former (and if used shrewdly can assist the latter). On the human side, [...]

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100% lie

July 23, 2008

‘Mr Gekko, I’m there for you 110%,’ said the resolute Bud Fox. How many times has a colleague, supplier or partner said that to you? I heard Lewis Hamilton utter something similar at a recent Grand Prix weekend. They’re all lying. A Buddhist monk devotes himself 100% to worship. He gave up all personal freedoms [...]

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Has Porter made strategy too easy?

July 20, 2008

My economics’ lecturer once told me that if I ever got the chance of a job with strategy in the title to open my arms wide and grab it. We’ve all read and agreed with Michael Porter’s assessment that there are just two generic strategies to choose in business, (a) be cheaper than your competitor, [...]

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