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Heston Blumenthal

Own the work

by nick on January 17, 2012

The first email I read in the day is Chris Brogan’s and it’s usually before breakfast. He’s very revealing in a business sense and within that honesty you’ll often find gems of practical advice. His advice can be a little left field as he expounds about far more than just marketing per se by getting into some life and well-being thoughts, but it’s all very well received.

He wrote recently, Doing the Work is Sexy. From it, “I was an owner long before I was the boss. I owned my desk at my telephone company job, and that got me better opportunities, because I owned everything I could and make it my responsibility to do even more than the role required on paper. When I moved to my wireless telecom roles, I owned every one of them. I worked harder on projects that weren’t my assigned work while completing the job they paid me for as well.” This hit me squarely between the eyes.

I’ve been trying to articulate ‘ownership’ to my teams for over a decade with varying success. It’s surely the perennial problem of having others take responsibility for their world at work.

Owning and being responsible for projects, tasks, duties, etc means digging in and not pushing things back onto others. It’s seeing things through rather than dreaming up reasons and excuses why they didn’t float. It’s a buck-stops-here mentality, even though you may be well down the pecking order of the organisation chart.

Saying, “this is above my pay grade,” isn’t taking ownership. Neither are, “I don’t know why I didn’t complete X,” or, “sorry, I simply forgot,” or, “I never seem to find the time.”

The noun manager implies even more ownership. So synonymous is the relationship that you could actually switch job titles from Manager of X to Owner of X, but that would invoke a HR heart attack.

From what I’ve observed I’d say ownership is a mindset, albeit a difficult one to sustain. It comes at a personal cost as you invest more of yourself than your raw job description prescribes. Too few are willing to shoulder the commitment and resilience that owning your role demands. Yet, without blind luck and stumbling on good fortune, only through ownership can you ever become the boss. They go hand in hand, with ownership the first to be outstretched.

Side note:
Heston Blumenthal worked 120+ hours a week for 5 years. He took himself and his one employee to a huge team of chefs and three Michelin stars. He went from self-taught nobody to being mentioned in more or less every good restaurant guide in the world. That’s an awful lot of ownership.

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Little Chef does less talking

by nick on May 27, 2009

pophamI’ve just caught up with my Sky+ recordings of Channel 4’s Big Chef Takes on Little Chef, where Heston Blumenthal worked on a revamp of the Little Chef restaurants (I know it finished weeks ago, but I’ve been busy, OK).

The project finished successfully with the flagship Popham restaurant being rolled out nationwide, but the classic, and avoidable, failure was in communication. It became an example of how not to introduce change into a business.

These two aren’t natural bedfellows: Heston’s not a chef, he’s more of a food scientist, and Little Chef isn’t known for its quality of late. What did the two sides want out of the project? What was their motivation? What was the bigger picture for both?

The management rhetoric flowed from LC’s managing director, Ian Pegler, “I want blue sky thinking,” “show us the wow factor…” All of course are completely subjective and make it very easy to dismiss results as falling short. I appreciate he didn’t want to stifle Heston’s creativity, but he seemed desperate to avoid clarity at all costs – no aims, no objectives. This put them at loggerheads several times with Heston very nearly withdrawing.

I think they could’ve made life easier for all involved by targeting ‘Mondeo man.’ He (to continue the sexist noun) travels the country from meeting to meeting and despises the overpriced junk in Motorway stops. He spends £6 on coffee and a croissant rather than eat the drivel they serve in the café.

When Mr and Mrs Mondeo are too shattered to cook, where does the family go to eat? Harvester, Taybarns, McDonalds? Possibly. Little chef? Certainly not.

That’s where I’d have calibrated our positioning and targeting efforts from the beginning: business travellers for breakfast and lunch, families for dinner (remembering that breakfast is the cash cow for this chain).

They should’ve spent more time talking to each other, not the cameras. They operate at polar opposites of the food industry: one in a pub where dinner costs £250 per head, the other behind the desk of 400 Little Chefs. Change like this demands both parties really understand all view points of the project.

Photo credit: Wolfiewolf

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