There’s a lovely corner shop in my village. It’s completely typical, run by an Indian family where nana holds the night shift ‘till 10pm. It’s an extremely well run family business where the profits have gone back into structural renovations. You couldn’t buy a pack of mints from a more spotless mini supermarket. But Tesco […]
A good while ago I heard website editor of the Telegraph.co.uk, Marcus Warren, being interviewed on BBC Radio 4’s The Message. He was quoting figures that showed 5 million new users for his site month on month. I’m sure Mr Warren is no different from hundreds of other managers and directors responsible for websites in […]
Web 2.0 and the new media aren’t about spamming the system to promote your goods and services. Okay, it’s exactly that for too many shysters out there. But I’d argue that if your clients are online, surely it’s logical for you to consider engaging them there. This is where authentic use of Web 2.0 tools […]
I recently attended the Chartered Institute of Marketing event, ‘Communication for profitable customer relationships.’ I wasn’t going to post about it, but the best speaker of the day (Dr Neil Hair) blogged about it and I wanted to join him. The day’s speakers were good, although Prof. Ballantyne from New Zealand was probably too academic […]
Does social networking demand you be an extrovert? Maybe, maybe not. But a Facebook account makes you a narcissist. I read it on the Beeb so it must be true. Unless your name is Elmo Keep – she’s not allowed to be.
Heard anyone talking (bragging?) lately that her industry is recession resistant? It seems the DVD business is just that according to DreamWorks CEO, Jeffrey Katzenberg. Chocolate and cycling are seeing the same anecdotal sentiment as the crunching of credit gets ever louder. But, just like the man, no business is an island. It needs a […]
The Royal Mint said last week that one in 50 pound coins you come across could be fake. This really hit home that bogus goods are seeping into everyday consumerism. Earlier this year Channel 4’s Dispatches programme reported that companies are losing a fortune in revenue and brand credibility to counterfeiters. Much of the goods […]