Recession-proof is work of Hollywood

Heard anyone talking (bragging?) lately that her industry is recession resistant? It seems the DVD business is just that according to DreamWorks CEO, Jeffrey Katzenberg. Chocolate and cycling are seeing the same anecdotal sentiment as the crunching of credit gets ever louder.

But, just like the man, no business is an island. It needs a bank to handle transactions (and probably allow an overdraft); solicitors and accountants; suppliers who need their own supply chain; manufacturers who perhaps use global resources. And interest rates, inflation and oil prices will affect it and its staff universally.

It strikes me that regardless of your product, no company could possibly be wholly ‘resistant’ to the current trouble. Surely it becomes a case of how you handle the external pressures.

Yet again, Tesco appear to be teaching the high street that lesson.

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