Complacent and lazy marketers know people like to follow the crowd. There’s safety in numbers, right?

They play this card as often as possible with their marketing messages. The company mindset can be, ‘Why do we need to do any better when product X sells just fine?’ It strikes me that the banking and motor industries have entrenched their businesses in this attitude.

The brave ones break new ground and create a tribe.

At the back of every great fortune lies a great crime (Honoré de Balzac).