Adam & Eve are on the up. Not only did they win the John Lewis account earlier this year, but the ‘young communications company’ has also secured the enviable task of creatives at Williams F1.

What an exciting and innovative client Williams F1 will be. Still, you can’t help but wonder what their view of having RBS in the stable will be. Will it make courting new sponsorship deals more or less likely?

Either way, Adam & Eve will take encouragement that financial companies are still willing to pay £80m to get themselves onto footy shirts. Surely then, the O2s, Intels and Ciscos of the world would like a slice of the F1 pie?