4 principles of site design

A while ago, I had the pleasure of listening to Google’s Robert Swerling talk saliently about site design. The brief version of his presentation:

  1. Velocity – give it fast and let them get on with other things
  2. Visibility – don’t surprise consumers
  3. Value – provide real value
  4. Variation – never come out of beta (love that line)

As I find myself saying more often: business is mostly simple; but it’s not easy.

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