A while ago, I had the pleasure of listening to Google’s Robert Swerling talk saliently about site design. The brief version of his presentation:
- Velocity – give it fast and let them get on with other things
- Visibility – don’t surprise consumers
- Value – provide real value
- Variation – never come out of beta (love that line)
As I find myself saying more often: business is mostly simple; but it’s not easy.