A while ago, I had the pleasure of listening to Google’s Robert Swerling talk saliently about site design. The brief version of his presentation:

1. Velocity – give it fast and let them get on with other things
2. Visibility – don’t surprise consumers
3. Value – provide real value
4. Variation – never come out of beta (love that line)

As I find myself saying more often: business is mostly simple; but it’s not easy.