Social media is the new radio

DermotOLearyI recently heard comedian Frank Skinner being interviewed by Dermot O’Leary on his Radio Two show. Skinner, former host of his own guest TV show which ran for six years, said that TV is rather unreal. With his makeup applied, his shirt choice amended to avoid a camera clash, specific timing, outtakes, warm ups, breaks, editing and so on, Skinner called it ‘manufactured.’

He went on to say that radio is much more authentic – like two blokes sat at the end of the bar in the pub. Just raw conversations really, making radio much more true to itself (I’m paraphrasing here).

Social media is described as many things, both good and bad. How about thinking of social media’s offer of authenticity as an opportunity for companies to host their own radio show?


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