Marc Prensky is acknowledged to have coined the term Digital Natives, but when the business world heard Rupert Murdoch use it, the term became commonplace (remember he owns MySpace).
The reference is to the swathes of people who don’t think twice about technology being an integral part of their everyday lives. It’s not exclusively a generation Y (18-28 year-olds) phenomenon either, even though saturation surely peeks there. Two ingredients strike me most about young digital natives:
- They are not colour blind. They are arguably the first to start/finish higher education with a true post-racism attitude. An Obama Whitehouse can only help cement that mindset.
- They are not data phobic. On the contrary, they often broadcast and share masses of information in an open display of incredible honesty.
Seems to me companies might benefit from having a digital native or two in their organisation, regardless of the CV’s relevant work experience. How about you?