Pixies and iPads

Pixies, the Tooth Fairy and Big Foot have got nothing on Apple’s word of mouth phenomenon. The iPad was finally revealed today and brought the myth to a glorious Steve Jobs crescendo.

Under-spec’d, over-priced, underwhelming? Whatever. This thing is a glimpse of the future and it’s exciting – for some.

It’s certainly another nail in the coffin of traditional newspaper business. Take The Guardian for example: sales of 350,000 daily printed broadsheets need to pay for the 30 million visitors to their website (plus online ads, granted).

The iPad is another bullet the industry must’ve hoped to dodge. With ubiquitous use of smart phones, eReaders and tablets just around the corner, the physical paper is in the ICU. Long live the tree.

Wednesday was also the 100th anniversary of the death of Thomas Crapper, the man who revolutionised the flushing lavatory. Timely metaphor anyone?

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