Archive | February, 2010

Business should buy nation’s broadband

Akamai’s ‘State of the Internet report’ shows the average UK broadband speed is 3.5 Mbps and just one in 12 surfers are achieving 5 Mbps and above. At present, South Koreans can get speeds of up to 100 Mbps and Soth Korea plans on raising the bar further with a tenfold increase in their ultra […]

New news

You know all too well that traditional journalism has changed. We’ve read the Huffington Post and heard about the Google-Murdoch punch up. The journo genie has left the bottle. So when change has taken place in your industry and the future indicates far more, what are you expected to do? Unsurprisingly Gary Vaynerchuk advocates jumping […]

Packaging sell out

The cigarette brand Windsor Blue is modernising their packaging. They’re “now the number one choice for above king size length adult smokers downtrading into the economy priced cigarette sector. The new pack design will build on this success,” says Rachel Smith, brand manager. Compare this to the comments Seth had for Madecasse chocolate and their […]

Brands help sell brands

If a salesman turns up for a meeting in new Porsche 911, he’d better be flogging footy players, not underwear or umbrellas to BHS. Most salespeople understand the principles of the game: set a tone that’s both professional and in line with your brand and product offering. That’s why I’m amazed at business people who […]

Steptoe returns in social media

You’re having a conversation with a company Big Wig, perhaps an interview, and she asks, “What do you think of this social media phenomenon?” Well, imagine it’s the 1960s. Horses pull milk floats, colour TV is just around the corner for most households, shillings are in your pocket and the Bay of Pigs has petrified […]