Modern marketers (whatever they are) might well say TV advertising is dead, that it’s a bygone era. I’m not sure I agree. The communications group and advertising giant, WPP sells more than its fair share of TV ads and they’ve just had their best quarter for ten years. According to chief executive Sir Martin Sorrell, […]
Robert Tyler started the blog ‘I hate Ryanair’ back in February 2007. It really does what it says on the tin by publicising any and all grievances with Ryanair, ‘the World’s most hated airline’ according to Tyler and plenty of his readers. The comment section of his blog extends the frustration and anger further still […]
GAP changed their logo recently. And promptly changed it back. Writing about the flip, GAP president, Marka Hansen said in the Huffington Post, “given the passionate outpouring from customers that followed, we’ve decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next […]
The Beeb ran a piece last week which went along the lines of, isn’t the world a terrible place because we all have to wait for couriers to arrive now that we like shopping online. Well I think there’s a new business model to be had: the new-age home delivery hub. Instead of all couriers dropping […]
Social networking is all the rage with web and mobile usage catching business’s eye with the Web 3.0. Sony launched their cloud-based content service, Qriocity, recently. With their product range and reach, they should get some traction for their downloads. IBM is set to, according to Jeffrey Schick, IBM’s VP of Social Software, “better connect […]