Most of us look at our labour rates. A restaurant owner will write her rota and give hours to waiters and chefs based on anticipated takings that week – for example 8% of takings will be spent on wages. I’ve been told Tesco store managers aim to keep labour below 5%. Well, if you think […]
The Internet has only really been around for the masses since Microsoft brought us Windows 95 and the ever-present Internet Explorer. But over 15 years on, digital and digital marketing still remains a bolt on for many businesses that should really know better. I’m always amazed when strong marketers tell me their marketing director (not […]
Linked In added the Signal this week. It’s a new product that, “gives you a whole new way to consume information and news that’s most relevant to you as a professional.” Hmm… The trouble is, I fervently disagree with those who hook up their Twitter feed to Linked In. It’s failing to understand that different […]
Answers.com sold this week for $127m. This coupled with the growing buzz around Quora, highlights the fact that Q&A sites are the poster-boy targets on the web. Added to that firestorm is Mahalo giving up on human powered search and pivoting to answers. Although it looks like they’re going for ‘how to’ queries more than […]