Archive | August, 2011

Bottom Line

What’s your future?

Evan Davis on the brilliant Bottom Line asked his guests what the business world will look like in 2020. Justin King of Sainsbury’s commented that it’s difficult enough looking at 2013 and 2020 is impossible. Laura Tenison of JoJo Maman Bebe claimed M-commerce would be commonplace, and Michael Birch, co-founder of Bebo said connectivity to […]

Anarchy reigns

The theme of the rioting youths I’ve seen interviewed this week flows around respect. “When we get it, we’ll give it back. ‘Till then we’re taking,” said one angry girl on the beeb news this morning. Respect exists inherently in a social society. By minding my own business and not infringing on your day as […]

Innovation in play

I was asked to call out some examples of those using digital innovation well. It’s very easy to say Dell are making money via Twitter and the new Old Spice videos are viral winners but here’s half a dozen less-heralded examples that might tickle your marketing fancy: Company: Disney Category: Social Media promotions What: Toy […]