F1 fans will know the popular mantra well-used across the sport, ‘If you’re not going forwards, you’re actually going backwards.’ It speaks volumes for everyone’s permanent devotion to improving through innovation (and invention of course). You see, over the course of a season teams will gain a handful of seconds per lap. Therefore, if you’re […]
Selling is as often as much about the lack of negatives as it is about the number of positives beholden to your features and benefits. That restaurant you ate in last month may have had clean cutlery and smartly dressed staff but you didn’t think better of them for it, did you? That’s because you […]
Got a presentation coming up? This is where the bar is for attention and this is where the bar is for Powerpoint and Keynote. There’s a little bit of help for you here. And finally, as a priest once told me of his sermons: be sharp; be brief; be gone.
A website’s goal is all about the end user: buy this, download that, sign up here, register there, watch this, read that… That goal needs two separate but overlapping strategies for human and robotic eyes. A blog certainly takes care of the former (and if used shrewdly can assist the latter). On the human side, […]
‘Mr Gekko, I’m there for you 110%,’ said the resolute Bud Fox. How many times has a colleague, supplier or partner said that to you? I heard Lewis Hamilton utter something similar at a recent Grand Prix weekend. They’re all lying. A Buddhist monk devotes himself 100% to worship. He gave up all personal freedoms […]
My economics’ lecturer once told me that if I ever got the chance of a job with strategy in the title to open my arms wide and grab it. We’ve all read and agreed with Michael Porter’s assessment that there are just two generic strategies to choose in business, (a) be cheaper than your competitor, […]