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Cars of tomorrow

BMW was 100 years old last month. Despite such a momentous birthday from one of the world’s largest brands, the only car news story in town is Tesla’s new Model 3 launch. This California-cool car company isn’t a household name just yet, but looks set to become the next Google or Apple in its ubiquity […]

The Croudfunding Revolution

Croudfunding is revolutionising the investment business. Individuals fed up with meagre returns from interest rates or pension pots can invest directly into companies at their embryonic stage in order to seed and see them grow along their product life cycle. They don’t need to be high net worth folks either. Common wisdom would be to […]

Connectivity is partly what’s holding us back

Dido Harding, CEO of TalkTalk wrote a piece in the Telegraph recently that said, “To become a world leader in broadband, we must prioritise competition as much, if not more so, than infrastructure.” Surely he’s mistaken in thinking anyone believes these factors are isolated? It’s obvious that infrastructure without business, consumers, government and charities adopting […]

Innovation in play

I was asked to call out some examples of those using digital innovation well. It’s very easy to say Dell are making money via Twitter and the new Old Spice videos are viral winners but here’s half a dozen less-heralded examples that might tickle your marketing fancy: Company: Disney Category: Social Media promotions What: Toy […]

Digital stamps

Silicon Valley can get carried away with the Angry Birds’ Series A round of investment and Apple’s iAds, but Denmark are giving us a great example of digital innovation helping the man on the street right now. From 1st April the Danes will be able to text a number that will reply to the phone […]

Is your marketing director for the toilet

The Internet has only really been around for the masses since Microsoft brought us Windows 95 and the ever-present Internet Explorer. But over 15 years on, digital and digital marketing still remains a bolt on for many businesses that should really know better. I’m always amazed when strong marketers tell me their marketing director (not […]

Meeting Mr Microsoft

Neil Thompson is the MD of Microsoft UK and Ireland and I recently saw him speak about his 18 years in innovation. He ran through his career in one of the world’s most influential companies; from exaggerating his skills at his job interview to today’s cutting edge. It was a walk down memory lane for […]

Too good to be forgotten

A lot has been made of Eric Schmidt resigning from Apple’s board. The short version: he’s also CEO of Google and these two tech giants are really starting to cross swords. While Google are undoubtedly an increasing ‘problem’ for Apple, I think most reports are in danger of missing the elephant in the room: Nokia. […]

Patenting ideas

We’ve all got a good design idea in us. You know, the one that’s been at the back of your mind for years. You’ve told your friends about it but the task of developing it, sits at the bottom of your to do list (along with that parachute jump and learning French). Watch this simple […]

Open letters and airplanes

Dustin Curtis was so appalled by his experience at American Airlines’ website that he drew up a redesign and sent them an open letter. I did exactly the same thing recently. My aunt’s ouiji board is more in touch with web design and best practice than what a company had created for a young, energetic […]

A Virgin to slay the Dragons

Richard Branson recently launched PitchTV to help entrepreneurs find investors – a mini Dragons’ Den if you like. The hopeful amongst you can upload a two minute video which gets voted online and the favourites will be broadcast on Virgin planes. Getting your ideas seen by business travellers would be a huge coo (for exposure […]

Never say Never

The Old (Barrichello), the Pretender (Button) and the Skint (the Brackley team) have pulled off a spectacular one-two in Melbourne to kick off the Formula One season. Continuing the B fest, they’ve shown: Belief – evidently they kept working hard when a full closure was more than likely. Brains – the clean sheet of ‘09 […]

Drive-throughs break out

My local Greggs’ bakery is a massively busy shop. So much so its small car park is log jammed from 11am to 3pm EVERY day. From day one I said they could have designed a drive-through system and probably made themselves even more successful (and certainly more efficient). Well, it seems fast food won’t have […]

Machinima goes mainstream

Crossing machine and cinema gives you machinima. It’s a geek’s bedroom hobby that’s breaking into Hollywood. Companies like Rooster Teeth show game content and skew it to a story rather than playing the game itself. Halo and World of Warcraft are classic petri dishes for this art. Well, things look to be going all Sky […]

Resolute predicting

Plenty of bloggers are spouting New Year’s resolutions. Most are quaint rehashes of being less avaricious, and showing greater care to one’s fellow man and the weighing scales simultaneously. Forget resolutions, try predictions. J.K. Galbraith said ‘there are two types of forecasters: those who don’t know and those who don’t know they don’t know’, but […]