Tag Archives: Business meetings

Brands help sell brands

If a salesman turns up for a meeting in new Porsche 911, he’d better be flogging footy players, not underwear or umbrellas to BHS. Most salespeople understand the principles of the game: set a tone that’s both professional and in line with your brand and product offering. That’s why I’m amazed at business people who […]

Making assumptions

MPs follow their vocation diligently to improve our land; teachers are wholly dedicated to the development of children; police and law courts will keep criminals off our streets; companies believe staff are their greatest asset; hospitals are clean heavens of care. What assumptions have you made about that meeting you’re holding this week? Might they […]