Tag Archives: Email marketing

The email TRaP

Detractors would say it’s childish to email your customers reminding them of such menial tasks as cleaning a vacuum filter, but I really like this email from Dyson. No selling, no offers, no coupons, no upgrades, no end of season bumf… just service. No, it doesn’t help the till ring today, but it’s a great […]

Commerce is killing the inbox

Smith-Harmon has released a study of American retail email trends for last year. Unsurprisingly, 2009 saw record volumes distributed. It states that the 100 largest retailers sent an average of 132 promotional emails to each of their subscribers. That’s an average of 11 emails a month and 2.5 per week, per subscriber (peaking at 15.4 […]