I met someone this week that thinks they were burgled because they tweeted that they were away from home (i.e. London, when their location says Brighton). Such scare stories are only more likely as location-based services begin to make traction. Foursquare, Gowalla, Brightkite, Loopt, Yelp etc are still in their relevant infancies but with Facebook […]
Nestle are used to their fair share of bad press; students the world over have seen to that. But March 2010 is when they will go into social media case study history. For anyone who’s not read the full saga, here’s the short version: a video was staged which drew a play on eating Kit-Kat […]
John Battelle recently said, ‘Marketing is now like moving quicksilver. The marketer is the publisher and visa versa; the consumer is now both… that we should rethink, ‘our brand in the market’ as, ‘our conversation with the market.’ I’d like to chirp a complimentary point about synergy with product (otherwise it’s all about the sell […]