Rebranding is an ugly word. All too often it’s a euphemism for ‘we were rubbish but a cleaner logo and new strapline means you should forgive our history and buy into this new stuff.’ Perversely, not rebranding is one of the reasons Mr Brown is going to be punished so badly on Thursday. But I […]
Tag Archives: Rebranding
Starbucks aren’t quite themselves
When a brand gets too big for its boots it can always change them for loafers. That’s what the Seattle behemoth, Starbucks appears to be doing by going all bohemian. In an apparent throwback to their origins of the 70s, customers can listen to live music and poetry and even buy alcohol. But, more surprisingly, […]