Tag Archives: Seth Godin

Talking heads

Someone asked me the other day who to look for online; who are the voices they could tap into outside of the usual channels? Here’s a dozen go-to folks @John Battelle – the web’s favourite professor-turned-entrepreneur. He penned one of the original books on Google and his Search Blog is just as worthy of your […]

Agenda setting

Seth wrote recently about ceding one’s responsibility via other people’s agendas. He said ‘Setting an agenda is often as important as checking the boxes,’ and I completely agree. Setting an agenda for a meeting gives you the initial power. Obviously, it allows you to frame the context of the discussions. You might not win every […]

Retailing depth

Seth would say there’s a dilemma when wanting to grow your customer base of going deeper or wider with your product offering. Victor Churchill in Melbourne is a fabulously extravagant example of going deeper. They’re in the meat business but they’re anything other than a simple a butcher’s shop. This store takes things to an […]

Packaging sell out

The cigarette brand Windsor Blue is modernising their packaging. They’re “now the number one choice for above king size length adult smokers downtrading into the economy priced cigarette sector. The new pack design will build on this success,” says Rachel Smith, brand manager. Compare this to the comments Seth had for Madecasse chocolate and their […]

Seth’s new ebook

At their best, blogs offer insight and intelligence, none moreso than Seth Godin’s daily brain dumps. Seth goes futher than most in that he often throws out free business ideas and free ebooks. I’ve not had a chance to digest all of his latest offering but it looks similar to his usual fare: short, digestable, […]

Web breaks 80-20 rule

The preeminent Seth Godin commented on a Charles Blow report in the NY Times, pointing out that the internet’s low barrier of entry had led to the markets flooding. He said, “If you can’t sell to 1 in 1000, why market to a million?” The numbers from Blow’s piece were, “…of the 13 million songs […]

Here comes Seth

Seth Godin is giving his only UK talk on Tuesday. Yep, yours truly has booked a day off and got a ticket to the Big Smoke to see my man Seth. He’s not a ground-breaking intellectual – academia would never cite him like they do Philip Kotler et al (and we wouldn’t read him either). […]

First reserve

Obama was thought to be too busy, so they sent the next best thing. Seth Godin is coming to London. Book yourself on his first UK talk. Quick. Seth’s in London! Yes, London, UK.

Reasons to read

The main man, Tom Peters points us to the FT for a reading assignment with “wall-to-wall great material about the financial markets madness”. All very well and apt, but get over to my even-more-main-man, Seth Godin for a quick fix of inspiration. As ever he’s got an upbeat take on things for the entrepreneur. [Don’t […]

Start at the beginning

Collective wisdom has it that SMEs don’t plan. If they do it’s likely to be more back-of-the-napkin stuff; or perhaps it’s all kept in the grey matter. Even then it’s unlikely that the boss will actually have told anybody and ‘created a vision’. But large companies often don’t either. Some have large teams dedicated to […]