Tag Archives: Tom Asacker

Green business from scorched earth

Tom Asacker recently said, “…That is what strategically building a strong brand is all about today. Sure it’s about being different and creating desire and preference. But it’s also about evoking compassion, passion and pride.” I’d go a smidge further and say that since our near complete capitalist meltdown (not yet fully avoided) there’s a […]

Resolute predicting

Plenty of bloggers are spouting New Year’s resolutions. Most are quaint rehashes of being less avaricious, and showing greater care to one’s fellow man and the weighing scales simultaneously. Forget resolutions, try predictions. J.K. Galbraith said ‘there are two types of forecasters: those who don’t know and those who don’t know they don’t know’, but […]