Steve Jobs said, “This is really hot,” when he unveiled the iPhone 4 at his Worldwide Developers Conference last month. He wasn’t joking. It took Apple 72 days to sell a million of their original iPhone when it launched in 2007. Last year, the iPhone 3GS sold a million units in three days, a benchmark […]
Complacent and lazy marketers know people like to follow the crowd. There’s safety in numbers, right? They play this card as often as possible with their marketing messages. The company mindset can be, ‘Why do we need to do any better when product X sells just fine?’ It strikes me that the banking and motor […]