How do you explain Twitter to someone who’s new to the whole thing, as many are with their new tablets from Santa? I’ve always said it’s like the modern CB radio. CB radios were (and still are) used for short bursts of speech – an open broadcast. Twitter is exactly that but it’s online instead […]
The biggest news in tech this week is that Yahoo! finally appointed a replacement for their known-to-swear-a-lot and former top-dog, Carol Bartz. They’ve appointed little-known Scott Thompson from PayPal. But the much more fun/entertaining/frightening tech news is Rupert Murdoch joined Twitter. Really joined. No spoof account (that was his wife’s). No digital sidekick thumbing his […]
Twitter is front page news this week but a friend emailed me asking my thoughts on something other than super injunctions. He wrote, “If twitter’s all about engaging with people, conversations not campaigns etc, why is @delloutlet doing so well? Both in followers, and in direct revenue according to them. It goes against everything I’ve […]
Bing, Microsoft’s search engine, is now a year old and it’s been a good one. They’ve clawed 12.7% of the enormous search market, which is no small feat. And they’ve got what political campaigners crave: momentum. Bing will be powering Yahoo search from this autumn and Yahoo’s got 18.9% of the market. Granted, it’s early […]
Twitter is on a meteoric rise. In 2007 folks were tweeting 5,000 times a day; 300,000 times a day in 2008; 2.5 million per day in 2009 and now it’s 50 million tweets per day. This month the whole shebang crossed the 10 billion tweet milestone. Which of your eyes would sell for a growth […]
Just read Tom Asacker’s post on frustration and I needed to rebroadcast: Marketers, we need you now, more than ever, to be the voice of value creation for the benefit of your organizations and other brand constituents (customers, suppliers, communities, et al). So please don’t let the frustration, and persistence, of the Social Web ecosystem […]
Well, that’s my prediction. They’ll stop burning dollars acquiring paper mills and fork out $750+ million for Twitter. Twitter is the most popular and certainly the most talked about social media tool of the moment, yet there’s no clear indication on how they’ll monetise the whole shebang. They raised another $35 million in venture capital […]
Twitter, much revered as THE social media application by those heavily engrossed within, also finds itself slammed as a catastrophic misspend of one’s precious time by those on the sidelines (if they’ve heard of it at all). It’s all very Yin and Yang. I got to thinking there’s a simile to be drawn with the […]
Web 2.0 and the new media aren’t about spamming the system to promote your goods and services. Okay, it’s exactly that for too many shysters out there. But I’d argue that if your clients are online, surely it’s logical for you to consider engaging them there. This is where authentic use of Web 2.0 tools […]